A Dating App Started an Erotic Literary Journal — and It’s extremely, excellent

A Dating App Started an Erotic Literary Journal — and It’s extremely, excellent


We’ve seen it before: tech company launches printing book to create “brand awareness” and position itself as being a frontrunner in whatever industry its item is actually disrupting. Airbnb has its self-titled travel mag, Uber has car, and Bumble announced its life style mag that has “stories and advice about relationship, careers, relationship, and much more to Bumble’s 50 million users.” It’s unusual, nevertheless, to locate a tech-funded mag that isn’t simply 60+ pages of sponsored content because of the preferred outcome of having users to download whatever application it is built. Mal is regarded as those uncommon exceptions. Launched as being a web-based book of sex and erotics, the log expanded to printing after two problems and it has showcased authors like Sheila Heti, Anne Boyer, Kris Kraus, and Eileen Myles, while also recognition that is garnering the indie mag globe.

The sex-positive, kink-friendly dating app for singles and couples, Mal — short for malcontent — maintains its editorial independence though it’s financially supported by Feeld. Maria Dimitrova, Mal’s editor, states producing an app-funded log with a great deal literary freedom ended up being mostly feasible as a result of Feeld’s, “experimental ethos, non-hierarchical organizational framework, plus the company’s willingness to inquire of questions regarding its very own place inside the bigger social discussion around sexuality.”


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